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The Collective Project

Microsoft One Note helped these college students turn empathy into action, amplifying their passions and showing how the power of “one” can go so far.

Getting college kids excited about OneNote, was no easy task, but if you make your marketing about positive, world changing ideas, turns out they'll not only listen--they'll get involved.


Not storytelling...story-doing. 

The Student Innovators

We found some brilliant and passionate young people, with some world-changing ideas...and we shined a light on both.

Albert’s Limbitless

ALBERT MANERO, a University of Central Florida student who is transforming lives with #Limbitless, a technology forward group that uses 3D printing to create affordable bionic limbs for Bionic Kids. 

Neha’s Ripple Effect

NEHA GUPTA, a Penn State student and children's rights activist who started Ripple Effect, selling toys to raise money for orphans in India. Neha became the first American to be awarded the Children's International Peace Prize.

Jeffrey’s Literacy Legacy

JEFFREY COPRICH, is a UC Berkeley student giving children in 

Watts a chance to read and dream. Jeffrey founded The Essence K. Coprich Library at the 116th Street School, 

helping children build self-confidence through literacy. 

To support his cause, every time #IGiveABook was posted, Microsoft donated to the library on their behalf. 

The Big Surprise

When the biggest superhero on the planet wants to join your cause, people notice. Robert Downey Jr. and Albert Manero of Limbitless surprised a very special child with a new bionic 3D printed arm at no cost to the family.

Impact

Through videos, events, banners, social, Tumblr and influencer outreach, #CollectiveProject led to some of the largest engagement Microsoft has ever seen.


  • 2 Billion+ impressions
  • 46 Million video views through owned channels
  • 136 Million people reached through owned channels
  • 7+ National broadcast TV channels featured this campaign
  • 400+ press outlets covered this story
  • 300,000+ downloads of OneNote
  • Industry recognition and hardware – too many to carry


Recognition

Microsoft’s Collective Project had a huge impact and was awarded several industry honors:


  • Cannes Lions in Gold
  • Cannes Lions Bronze
  • Cannes Shortlist
  • 2 bronze One Show pencils
  • 1 One Show merit
  • 2 gold National Addys 
  • 3 gold Los Angeles Addys
  • AdWeek Watch Award
  • 1 gold A-List Award

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